Share of global marketers who believe that cookie deprecation will occur in 2024

Published by Statista Research Department, May 14, 2024
During a global survey carried out among marketers in August 2023, two thirds of respondents stated they believed that third-party cookie deprecation would occur in 2024 as planned by Google. On the other hand, the remaining third said they believed the move would be pushed back again. In April 2024, Google announced that it would indeed delay the step until at least early 2025.

Share of marketers who believed vs did not believe that cookie deprecation would occur in 2024 worldwide as of August 2023

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Sources

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Release date

April 2024

Region

Worldwide

Survey time period

August 2023

Number of respondents

197 respondents

Supplementary notes

The source does not provide further survey details.

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