In 2022, the spending on identity solutions for marketing and advertising in the United States was expected to amount to 9.2 billion U.S. dollars. The value is forecast to increase to 10.4 billion in 2023.
Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you Data usage in marketing and advertising in the U.S.
Overview
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- Premium Statistic B2B marketing data spending in the U.S. from 2021 to 2025 (in billion U.S. dollars)
- Premium Statistic Identity solutions spending in the U.S. 2018-2022
- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading consumer trends that marketers watch out for worldwide 2023
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
Artificial intelligence (AI)
8
- Premium Statistic AI in marketing revenue worldwide 2020-2028
- Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
- Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
- Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
- Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
- Premium Statistic Top marketing challenges of AI and ML usage in U.S. companies 2022
- Premium Statistic Leading ways consumers approved of a brand using AI in the U.S. 2023
- Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Third-party cookies
8
- Premium Statistic Reliance on third-party cookies among advertisers worldwide 2022
- Premium Statistic Share of brands preparing for third-party cookie deprecation worldwide 2022
- Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
- Premium Statistic 3rd-party cookie deprecation concerns of marketers worldwide 2023
- Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
- Premium Statistic Changes planned due to cookie deprecation worldwide 2023
- Premium Statistic Best solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
Customer data platforms (CDPs)
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- Premium Statistic CDP industry revenue worldwide 2020-2023
- Premium Statistic Number of CDP companies in the U.S. 2022-2023
- Premium Statistic Funding of the CDP industry worldwide 2022, by market
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
- Premium Statistic Ways in which CDPs are used by marketers worldwide 2022
- Premium Statistic Benefits of CDPs in the U.S. 2023
Data protection & breaches
8
- Premium Statistic Privacy law preparedness level among firms in the U.S. 2023
- Premium Statistic CCPA compliance progress among U.S. companies Q1 2022- Q2 2023
- Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
- Basic Statistic Challenges to adapt privacy compliance changes for companies in the U.S. 2023
- Basic Statistic Number of data compromises and individuals impacted in the U.S. Q1 2021- Q4 2023
- Basic Statistic Data privacy and security law enforcement cases in the U.S. 2022-2023 YTD
- Premium Statistic COPPA fines imposed against companies in the United States 2018-2023
- Premium Statistic Average cost per data breach in the United States 2006-2023
Customer perception
8
- Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
- Premium Statistic Factors for consumers in the U.S. to gain trust in companies 2023
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
- Premium Statistic Types of data users are willing to share with advertisers in the U.S 2022
- Premium Statistic Users' willingness to share their data with third-parties in the U.S 2022
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Preference for personalization vs. privacy in CX in the U.S. 2022, by ethnicity
- Premium Statistic Share of onliners willing to give data for a customized experience in the U.S. 2022
Further related statistics
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- Share of names used by teenagers on Twitter in the United Kingdom (UK) 2016, by age
- Share of names used by teenagers on Twitter in the UK 2016, by gender
- Identity and digital security software market share in China 2018, by company
- Familiarity of access to online services with self-set passwords Thailand 2019
- Industry trends that data professionals will pay the most attention to next year 2020
- Familiarity of personal data registration for online public services Thailand 2019
- Familiarity of personal data enrolment for e-Wallets Thailand 2019
- Familiarity of use of credit card numbers and CVV for authentication Thailand 2019
- Familiarity of online products and services OTP authentication Thailand 2019
- Global follower growth rate on Instagram 2019, by profile size
- Social media users profile in France 2019, by age and gender
- Preferred privacy settings for social networks in Germany in 2013
- Global Instagram accounts 2019, by audience size
- U.S. population awareness of Twitter 2008-2021
- Employees per establishment in the U.S. coffee and snack shops industry
- Snacking industry: dollar sales growth in the U.S. by category 2013
- Frequency of social networking in the United Kingdom (UK) 2015, by age group
- Public library usage in England 2011-2019, by employment status
- U.S. convenience stores: dollar sales of snacks by region 2014
Further Content: You might find this interesting as well
Statistics
- Share of names used by teenagers on Twitter in the United Kingdom (UK) 2016, by age
- Share of names used by teenagers on Twitter in the UK 2016, by gender
- Identity and digital security software market share in China 2018, by company
- Familiarity of access to online services with self-set passwords Thailand 2019
- Industry trends that data professionals will pay the most attention to next year 2020
- Familiarity of personal data registration for online public services Thailand 2019
- Familiarity of personal data enrolment for e-Wallets Thailand 2019
- Familiarity of use of credit card numbers and CVV for authentication Thailand 2019
- Familiarity of online products and services OTP authentication Thailand 2019
- Global follower growth rate on Instagram 2019, by profile size
- Social media users profile in France 2019, by age and gender
- Preferred privacy settings for social networks in Germany in 2013
- Global Instagram accounts 2019, by audience size
- U.S. population awareness of Twitter 2008-2021
- Employees per establishment in the U.S. coffee and snack shops industry
- Snacking industry: dollar sales growth in the U.S. by category 2013
- Frequency of social networking in the United Kingdom (UK) 2015, by age group
- Public library usage in England 2011-2019, by employment status
- U.S. convenience stores: dollar sales of snacks by region 2014
Insider Intelligence (@ChartoftheDay_). (April 7, 2023). Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). "Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. April 7, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). (2023). Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). "Spending on Identity Solutions for Marketing and Advertising in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_), Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1202661/identity-solutions-usa/ (last visited May 02, 2024)
Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], Insider Intelligence (@ChartoftheDay_), April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1202661/identity-solutions-usa/