First choice of two-hour entertainment for female consumers aged 18-24 U.S. 2022
A consumer survey carried out in the United States in October 2022 found that the most popular activity for young women (18 to 24 years old) with about two hours to spare, was to watch big brand SVODs. The consumption of social media was the next most popular activity for just over a quarter (26 percent) of respondents. Accessing gaming sources was mentioned by eight percent of responding women.