Research expert devoted to all things marketing and advertising. Since joining Statista in 2014 she has been building on and developing content related to advertising in traditional and digital media, data on marketing practices and trends as well as information about consumer attitudes towards promotional activities. All her research so far concentrates on data pertaining to the global, U.S., and Canadian markets.
A. Guttmann
Latest statistics
+Leading actions related to content service subscriptions according to adults worldwide as of December 2023
+Share of adults who felt frustrated at having to pay for multiple platforms to access entertainment content worldwide in 2022 and 2023
+Adults' opinion on the effect of artificial intelligence (AI) on media in the United States as of March 2024, by party identification
+Adults' opinion on the effect of artificial intelligence (AI) on media in the United States as of March 2024, by age group
+Adults' opinion on the effect of artificial intelligence (AI) on media in the United States as of March 2024, by ethnicity