Average pay per post of influencers in Italy 2023, by platform
Celebrity influencers with more than one million followers made an average of between 35 and 80 thousand euros per post on YouTube in Italy as of July 2023. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.