Average compensation for sponsored content in Italy 2019, by social network
In Italy, the average compensation for sponsored content did not go over 300 euros. The results of a survey conducted in 2019 indicated that most influencers received up to 300 euros to promote products or brands on social media. Blogs articles tended to have a higher value, with 18 percent of influencers receiving up to 600 euros for sponsoring a brand on a blog.