According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was especially used by interviewees from the Islands (Sicily, Sardinia). About seven in ten respondents from this macro-region claimed to use Facebook to check the online content published by museums. Furthermore, roughly half of respondents from the South followed museums and similar cultural institutions on Instagram.
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin." Chart. September 18, 2020. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Macro-region of Origin." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin Statista, https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/ (last visited May 04, 2024)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1178802/top-social-media-among-italians-to-follow-museums-by-macro-region/