Geographical areas with potential for Mobility-as-a-Service in the Netherlands 2019
In the same survey, the experts suggested that the most likely MaaS customers were singles and childless families. Combining these findings, this means that young, urban, childless couples were seen as the perfect customers for shared mobility initiatives.
Shared mobility or MaaS platforms offer vehicles such as cars, bicycles or e-scooters for (short-time) rent to their users. Often, these vehicles are picked up and dropped off in designated areas, although some mobility services such as Car2Go allow users to leave the vehicles anywhere in the city.