WeChat

Statistics report about the Chinese messaging app WeChat

WeChat

This report presents the most important statistics on WeChat, China's most popular messaging and social media app developed by Tencent Holdings. The report starts with WeChat's rankings among global brands and apps, it then looks into the major markets in terms of app revenue and downloads. Comprehensive insights on the brand profile, WeChat Mini Programs, and WeChat users are well presented.

Table of contents

Overview

6
  • Premium Forecast WeChat users worldwide 2019-2028
  • Premium Statistic Most downloaded social media apps worldwide 2022
  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Statistic Leading personal communication channels for global smartphone users 2021
  • Premium Statistic Leading business communication channels for global smartphone users 2021, by platform
  • Premium Statistic Leading apps in China 2023, by monthly active users

Major markets

6
  • Premium Statistic Number of active WeChat messenger accounts Q4 2013-Q4 2023
  • Premium Statistic Global IAP revenue of Tencent's WeChat 2019-YTD 2024
  • Premium Statistic App downloads of Tencent's WeChat H2 2023, by country or region
  • Premium Statistic App download distribution of Tencent's WeChat 2023, by country or region
  • Premium Statistic In-app purchase revenue of Tencent's WeChat 2023, by country or region
  • Premium Statistic IAP revenue distribution of Tencent's WeChat 2023, by country or region

Brand strength

5
  • Premium Statistic Strongest global brand performers 2023
  • Premium Statistic WeChat: brand value 2020-2023
  • Premium Forecast WeChat brand profile in the United States 2024
  • Premium Forecast WeChat brand profile in the UK 2023
  • Premium Forecast WeChat brand profile in Germany 2024

WeChat Mini Programs

6
  • Premium Statistic Usage rate of BAT's mini-programs in China 2022
  • Premium Statistic MAU of major mini-program platforms in China 2023
  • Premium Statistic Usage rate of WeChat Mini Program in China 2018-2022
  • Premium Statistic DAUs of WeChat Mini Program 2017-2021
  • Premium Statistic Industry distribution of mini-programs in China 2023, by mini-program platform
  • Premium Statistic MAUs of popular WeChat mini-programs in China 2023

WeChat users

8
  • Basic Statistic Gender distribution of WeChat users worldwide Q3 2023
  • Premium Statistic WeChat user age distribution 2022
  • Premium Statistic Average daily time spent on WeChat in China Q2 2022-Q3 2023
  • Premium Statistic Major channels for consumers to share shopping experiences in China 2022
  • Premium Statistic Commonly used social media platforms for social commerce China 2023
  • Premium Statistic Channels used to plan international trips from China 2023
  • Premium Statistic Main sources of health knowledge of the Chinese population 2022
  • Premium Statistic Audiobook listening among adults in China 2023, by channels

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