Social media in Australia

Statistics report about social media in Australia

Social media in Australia

This report presents statistics on social media usage and platforms in Australia starting with a brief overview of the industry, before moving on to examine the leading platforms, brands and influencers, and consumer behavior.

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Table of contents

National and regional overview

5
  • Premium Statistic Social media penetration rate APAC 2024, by country
  • Premium Statistic Number of social media user accounts APAC 2024, by country
  • Premium Forecast Most used websites and online services by type in Australia 2023
  • Premium Forecast Internet users in Australia 2014-2029
  • Premium Statistic Distribution of internet traffic in Australia 2023, by device

Facebook

4
  • Premium Forecast Facebook users in Australia 2019-2028
  • Premium Statistic Distribution of Facebook users in Australia 2022, by age and gender
  • Premium Statistic Facebook app monthly downloads in Australia 2018-2024
  • Premium Statistic Facebook Messenger app monthly downloads in New Zealand 2019-2024

Instagram

6
  • Premium Forecast Instagram users in Australia 2019-2028
  • Premium Statistic Share of Instagram users in Australia in 2024, by age and gender
  • Premium Statistic Instagram app monthly downloads in Australia 2018-2024
  • Premium Statistic Most popular Instagram accounts in Australia 2024
  • Premium Statistic Share of Instagram influencers in Australia 2024, by category
  • Premium Statistic Average yearly growth of Instagram topics in Australia 2024

Other platforms

4
  • Basic Statistic Number of users of Twitter in Australia 2019-2028
  • Premium Forecast YouTube users in Australia 2020-2029
  • Premium Forecast Snapchat users in Australia 2019-2028
  • Premium Forecast Number of LinkedIn users in Australia 2019-2028

Usage and social commerce

6
  • Premium Forecast Most used social media platforms by type in Australia 2023
  • Premium Forecast Most common social media activities in Australia 2023
  • Premium Statistic Social media services used to share news in Australia 2023
  • Premium Forecast Video live streaming sites usage in Australia 2023
  • Premium Statistic Leading social commerce categories Australia 2023
  • Premium Statistic Leading drivers for social commerce Australia 2023
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FURTHER REPORTS

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