Purchase criteria for food in the UK 2024

"Good taste / flavor" and "Fresh" are the top two answers among UK consumers in our survey on the subject of "Purchase criteria for food".
Find this and more survey data on purchase criteria for food in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for food in the UK as of March 2024

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Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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