In 2022, the largest group of Captain Morgan drinkers in the U.S. was that of adults aged 35 to 44 years. In contrast, the smallest group was found among 70 to 74 year-olds at just 4.1 percent.
Share of Captain Morgan rum drinkers in the United States in 2022, by age
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Other statistics that may interest you Spirits brands: Captain Morgan
Overview
6
- Premium Statistic Leading spirits brands worldwide 2023, based on brand value
- Premium Statistic Distilled spirits market: leading brands worldwide based on sales volume 2022
- Premium Statistic Global rum market: leading brands based on sales volume 2022
- Premium Statistic Captain Morgan rum's global sales volume 2009-2022
- Premium Statistic Captain Morgan drinker age distribution in the United States in 2022
- Premium Statistic Captain Morgan drinker generation distribution in the United States in 2022
Brand facts
7
- Premium Statistic Captain Morgan rum's sales volume in the U.S. 2013-2022
- Premium Statistic U.S. spirits' dollar sales by brand 2019
- Premium Statistic U.S. spirits' dollar sales growth 2019, by brand
- Premium Statistic U.S. spirits' unit sales by brand 2019
- Premium Statistic Volume sales of the leading rum brands in the U.S. 2022
- Premium Statistic Volume sales change of the leading rum brands U.S. 2021
- Premium Statistic Volume sales share of the leading rum brands in the U.S. 2022
Advertising spending
5
- Premium Statistic Diageo: marketing spending worldwide 2012-2023
- Premium Statistic Diageo: marketing spending in North America 2012-2023
- Premium Statistic Captain Morgan: ad spend in the U.S. 2013-2019
- Premium Statistic Captain Morgan: advertising spend in the United States from 2016 to 2019, by outlet
- Premium Statistic Captain Morgan: online ad spend in the United States from 2013 to 2019
Competitors
4
Further related statistics
12
- Sales growth in the alcohol industry in the United States in 2016
- Liquor sale shopping among consumers in the U.S. in 2018, by purchase frequency
- Mexico: most popular alcohol types 2018
- Italy: export distribution of distilled spirits 2018, by destination country
- Italy: export distribution of liquors 2018, by destination country
- Frequency of spirits consumption in Great Britain 2015
- Male alcohol consumption in Italy 2021, by type of beverage
- Leading supermarket brands of white rum in GB 2013-2020, by number of users
- Mexico: alcohol dependence in 2016, by gender
- Paraguay: alcoholic beverages consumption by type 2016
- Increase in online alcohol retail website visits Australia 2018-2020
- St. Vincent & the Grenadines: alcoholic beverages consumption by type 2016
Further Content: You might find this interesting as well
Statistics
- Sales growth in the alcohol industry in the United States in 2016
- Liquor sale shopping among consumers in the U.S. in 2018, by purchase frequency
- Mexico: most popular alcohol types 2018
- Italy: export distribution of distilled spirits 2018, by destination country
- Italy: export distribution of liquors 2018, by destination country
- Frequency of spirits consumption in Great Britain 2015
- Male alcohol consumption in Italy 2021, by type of beverage
- Leading supermarket brands of white rum in GB 2013-2020, by number of users
- Mexico: alcohol dependence in 2016, by gender
- Paraguay: alcoholic beverages consumption by type 2016
- Increase in online alcohol retail website visits Australia 2018-2020
- St. Vincent & the Grenadines: alcoholic beverages consumption by type 2016
Beverage Information Group. (September 30, 2023). Share of Captain Morgan rum drinkers in the United States in 2022, by age [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/
Beverage Information Group. "Share of Captain Morgan rum drinkers in the United States in 2022, by age." Chart. September 30, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/
Beverage Information Group. (2023). Share of Captain Morgan rum drinkers in the United States in 2022, by age. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/
Beverage Information Group. "Share of Captain Morgan Rum Drinkers in The United States in 2022, by Age." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/
Beverage Information Group, Share of Captain Morgan rum drinkers in the United States in 2022, by age Statista, https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/ (last visited May 11, 2024)
Share of Captain Morgan rum drinkers in the United States in 2022, by age [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/936348/captain-morgan-drinkers-by-age-us/