This statistic presents the share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. During the survey, six percent of respondents said that over 60 percent of their mobile web advertising budgets were subject to potential fraud, while eight percent said the same about their in-app ad budgets.
Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
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Website (martechtoday.com). (December 13, 2017). Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). "Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform." Chart. December 13, 2017. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). (2017). Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). "Share of Mobile Advertising Budgets Thought to Be Subject to Fraud According to Advertisers in The United States as of October 2017, by Platform." Statista, Statista Inc., 13 Dec 2017, https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com), Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform Statista, https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/ (last visited June 11, 2024)
Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform [Graph], Website (martechtoday.com), December 13, 2017. [Online]. Available: https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/