Display ad spend in France 2012-2023
In 2023, digital display advertising spending stood at 1.78 billion euros, having increased six percent from the value of 1.68 billion reported in 2022. During the first year of the COVID-19 pandemic, French display market contracted 10 percent from a spending of 1.28 billion in 2019. Display is the third-largest digital ad format in France, behind search and social.