Average weekly X/Twitter brand posts 2023, by vertical
In 2023, leading media brands posted 50.2 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, health and beauty brands on X/Twitter generated an average of 0.4 tweets on a weekly basis. Retail brands tweeted twice per week on average, whilst influencers published posts around 2.3 times per week.