French insurance market: life premiums by distribution channel 2006-2021
Most life insurance policies were sold by banks, also known as bancassurance, in France between 2006 and 2021. During that period, the top distribution channel for life insurance premiums was bancassurance, which refers to insurance products sold by banks through a partnership with an insurance company. In 2021, 63 percent of the total of life insurance premiums in France were sold by banks and the remaining 37 percent were sold by insurance companies.