The programmatic advertising spending in Denmark is expected to increase. The expenditure on banners and other display ads, for instance, amounted to 281,9 million Danish kroner in 2013 and is forecasted to reach almost 1.6 billion Danish kroner in 2020. Programmatic advertising is the fully automated and individualized purchase and selling of advertising surface in real-time.
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK)
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Other statistics that may interest you Digital marketing in Denmark
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Further methods and channels
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Statistics
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- Programmatic buying share of display advertising spending in France 2011-2018
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Programmatic advertising spending in the Netherlands 2016-2020
- Puerto Rico: programmatic share in display ad spend 2018-2021
- Number of SSPs used by U.S. publishers 2020-2022
- Programmatic display ad spend in France 2019-2023
- Ecuador: programmatic share in display ad spend 2012-2021
- Ecuador: programmatic ad spend 2012-2021, by format
- Ad revenue of pirate digital media worldwide 2020-2021, by platform
- Programmatic ad spend share in APAC 2019, by country
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Topics
Advertising in PeruZenithmedia. (November 19, 2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK)." Chart. November 19, 2018. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. (2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on Programmatic Advertising in Denmark from 2013 to 2017, with a Forecast to 2020, by Platform (in Million Dkk)." Statista, Statista Inc., 19 Nov 2018, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia, Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) Statista, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/ (last visited May 13, 2024)
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph], Zenithmedia, November 19, 2018. [Online]. Available: https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/