As of the second quarter of 2020, Sweden was the Nordic country with most ad block users. 32 percent of the interviewed Swedes reported to be using an ad blocking software, whereas Danes who did so were 27 percent and ranked fourth within the Nordic countries.
Usage of ad blocking software in the Nordic countries in 2020
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Other statistics that may interest you Ad blocking in the Nordics
Overview
8
- Premium Statistic Ad blocker usage in the Nordics 2020
- Premium Statistic Ad blocker users in the Nordics 2020, by country and gender
- Basic Statistic Ad blocker usage in Sweden 2016-2020
- Premium Statistic Ad blocker users in Sweden 2020, by age group
- Basic Statistic Ad blocker usage in Denmark 2016-2020
- Premium Statistic Ad blocker users in Denmark 2020, by age group
- Basic Statistic Ad blocker usage in Norway 2016-2020
- Basic Statistic Ad blocker users in Norway 2020, by age group
Online advertising
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- Basic Statistic Growth of advertising spending worldwide 2019-2022, by region
- Basic Statistic Share of digital advertising spending in the Scandinavian countries 2018-2019
- Premium Statistic Share of enterprises paying for internet advertising in the Nordics 2018
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Online advertising revenue in Denmark 2009-2020
- Premium Statistic Digital advertising expenditure in Finland 2007-2019
- Premium Statistic Online ad spend in Norway 2017-2022, by type
Attitudes
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- Premium Statistic Attitudes towards ads on websites in Sweden 2020
- Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
- Premium Statistic Attitudes towards ads on websites in Denmark 2020
- Premium Statistic Attitudes towards ads in online video clips in Denmark 2020
- Premium Statistic Attitudes towards ads on websites in Norway 2020
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
- Premium Statistic Attitudes towards ads on websites in Finland 2020
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
Consumption
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- Premium Statistic Ad blocker users in the Nordics 2020, by country and gender
- Premium Statistic Reasons for using an ad blocker in Sweden 2020
- Premium Statistic Reasons for using an ad blocker in Denmark 2020
- Premium Statistic Reasons for using an ad blocker in Norway 2020
- Premium Statistic Reasons for using an ad blocker in Finland 2020
- Basic Statistic Ad blocker usage in Sweden 2020, by device
- Basic Statistic Ad blocker usage in Denmark 2020, by device
- Basic Statistic Ad blocker usage in Norway 2020, by device
Special focus: Paid software
4
- Premium Statistic Share of individuals paying for ad blockers in Denmark 2020
- Premium Statistic Share of individuals paying for ad blockers in Sweden 2020
- Premium Statistic Share of individuals paying for ad blockers in Norway 2020
- Premium Statistic Share of individuals paying for ad blockers in Finland 2020
Further related statistics
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- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Ad blocker usage in Germany 2020, by device
- Ad blocker users in Norway 2018, by gender
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker usage in Germany 2018-2020
- Negative attitudes towards ads on websites in the UK in 2018
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Demand for ad blocking software in Europe 2021, by country
- Advertising expenditure in Croatia 2012-2024, by medium
- Financial industry digital ad spend in the U.S. 2016-2023
- Advertising expenditure in Bulgaria 2012-2024, by medium
- Advertising expenditure in the Slovak Republic 2007-2019, by medium
- Interesting factors for online education digital ads South Korea 2020
- Top makeup brands in Brazil 2023, by estimated digital ad spend share
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Statistics
- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Ad blocker usage in Germany 2020, by device
- Ad blocker users in Norway 2018, by gender
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker usage in Germany 2018-2020
- Negative attitudes towards ads on websites in the UK in 2018
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Demand for ad blocking software in Europe 2021, by country
- Advertising expenditure in Croatia 2012-2024, by medium
- Financial industry digital ad spend in the U.S. 2016-2023
- Advertising expenditure in Bulgaria 2012-2024, by medium
- Advertising expenditure in the Slovak Republic 2007-2019, by medium
- Interesting factors for online education digital ads South Korea 2020
- Top makeup brands in Brazil 2023, by estimated digital ad spend share
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AudienceProject. (August 19, 2020). Usage of ad blocking software in the Nordic countries in 2020 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of ad blocking software in the Nordic countries in 2020." Chart. August 19, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. (2020). Usage of ad blocking software in the Nordic countries in 2020. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of Ad Blocking Software in The Nordic Countries in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject, Usage of ad blocking software in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/ (last visited May 13, 2024)
Usage of ad blocking software in the Nordic countries in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/