During a 2020 survey carried out among director level and above sales, operations, and IT professionals at publishers and media companies in the United States, Europe, and the Asia-Pacific region, it was found that connected TV (CTV) advertising budgets would increase on average by 25 percent in the 12 months following the survey.
Change in digital video advertising budgets worldwide in 2020, by platform
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PubMatic. (April 15, 2020). Change in digital video advertising budgets worldwide in 2020, by platform [Graph]. In Statista. Retrieved May 27, 2024, from https://www.statista.com/statistics/594597/video-ad-budget/
PubMatic. "Change in digital video advertising budgets worldwide in 2020, by platform." Chart. April 15, 2020. Statista. Accessed May 27, 2024. https://www.statista.com/statistics/594597/video-ad-budget/
PubMatic. (2020). Change in digital video advertising budgets worldwide in 2020, by platform. Statista. Statista Inc.. Accessed: May 27, 2024. https://www.statista.com/statistics/594597/video-ad-budget/
PubMatic. "Change in Digital Video Advertising Budgets Worldwide in 2020, by Platform." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/594597/video-ad-budget/
PubMatic, Change in digital video advertising budgets worldwide in 2020, by platform Statista, https://www.statista.com/statistics/594597/video-ad-budget/ (last visited May 27, 2024)
Change in digital video advertising budgets worldwide in 2020, by platform [Graph], PubMatic, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/594597/video-ad-budget/