In 2021, online radio ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 52.2 percent year-on-year. A year later, however, the crown for the fastest growing digital ad medium will go to digital out-of-home (DOOH) at 33.2 percent year-on-year growth.
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in the United Kingdom (UK)
Overview of the European market
6
- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
- Premium Statistic Largest digital advertising markets in Europe 2022
Overview of the UK market
6
- Premium Statistic Digital publisher revenue in the UK 2019-2023
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital ad spend growth in the UK 2020-2022
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Revenue of digital advertising agencies in the UK 2012-2022
- Premium Statistic Number of digital advertising agencies in the UK 2012-2022
Formats
5
- Premium Statistic Online ad spend in the UK 2023, by type
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
Mobile
6
- Premium Statistic Mobile advertising spending in the UK 2021-2025
- Premium Statistic Growth of mobile ad spend in the UK 2021-2025
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2023
- Premium Statistic Share of mobile in marketing budgets in the UK 2023
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Consumer insights
8
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Attitudes towards online advertising in the UK 2023
- Premium Statistic Digital advertising touchpoints in the UK 2023
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
- Premium Statistic Preference towards brands not using consumer data in advertising in the UK 2023
- Premium Statistic Support for cookieless advertising among consumers in the UK 2023
Spotlight: Deprecation of third-party cookies
5
- Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
- Premium Statistic Share of brands preparing for third-party cookie deprecation in the UK 2022
- Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
Further related statistics
16
- Canada: digital ad spend 2020-2025, by format
- Distribution of digital advertising spending in Peru 2023, by format
- Digital advertising spending in Peru 2023, by format
- Digital advertising expenditure in Austria 2022, by format
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- Digital share of ad spend in Germany 2020-2023
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in Europe 2020, by country
- Digital advertising expenditure in Russia 2004-2019, by type
- Mexico: main makeup digital advertisers 2019
- Chile: largest fuel digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Canada: digital ad spend 2020-2025, by format
- Distribution of digital advertising spending in Peru 2023, by format
- Digital advertising spending in Peru 2023, by format
- Digital advertising expenditure in Austria 2022, by format
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- Digital share of ad spend in Germany 2020-2023
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in Europe 2020, by country
- Digital advertising expenditure in Russia 2004-2019, by type
- Mexico: main makeup digital advertisers 2019
- Chile: largest fuel digital advertisers 2019
WARC. (January 26, 2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium." Chart. January 26, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. (2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2021 to 2023, by Format/Medium." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC, Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium Statista, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/ (last visited May 13, 2024)
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/