Advertisers with highest advertising spending in Germany 2024

Published by Statista Research Department, May 6, 2024
Thus far in 2024, Procter & Gamble was the leading advertiser in Germany in terms of ad spend at around 123 million euros. They was followed by Kaufland with rough 47 million euros and Ferrero with over 41 million euros.

Leading advertisers ranked by advertising expenditure in Germany from February 2024 (in million euros)

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Release date

April 2024

Region

Germany

Survey time period

February 2024

Special properties

adjusted advertising trend; Gross advertising expenditure

Supplementary notes

The values have been rounded to allow for a better understanding of the statistic.

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Statistics on " Advertising in Germany "

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