Top PR firms' client retention rates 2024

According to a May 2024 study on the client retention rates of leading public relations agencies, Public Communications Inc. had the highest client retention rate at 97 percent, closely followed by JCPR, Inc. at 96 percent.

Client retention rates of the leading public relations agencies as of May 2024

Characteristic	Client retention rate
Public Communications Inc.	97%
JCPR, Inc.	96%
Fine Point PR	94%
Communications Strategy Group (CSG)	94%
20K Group, LLC	94%
Hermanoff & Associates	94%
On 3 Public Relations	94%
Alpine Communications	92%
10 Yetis Digital	90%
Response Marketing	82%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

May 2024

More information

Region

United States

Survey time period

May 2024

Special properties

among PR agencies with the highest overall score on the source's ranking

Supplementary notes

The date of release is the access date,
The client retention rate formula reads as follows:
((E-N)/S)*100
where
E = the number of customers at the end of a period
N = the number of new clients acquired during that period
S = the number of clients at the start of the period

Citation formats