During a 2021 survey carried out among marketers from the United Kingdom, 24 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and engagement ranked third, both mentioned by 15 percent of respondents.
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
19
- E-mail message types used to achieve email campaign goals in the UK 2021
- Commonly used e-mail marketing metrics worldwide in 2018
- U.S. SMBs: e-mail marketing adoption 2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. SMBs: e-mail marketing outsourcing 2016
- E-mail marketing expenditure in Germany 2008-2019
- Number of companies using e-mail marketing in Germany 2008-2019
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Email marketing metrics used in the UK 2021
- Reasons for using email campaigns in digital marketing in the UK 2017
- Communication methods used by retailers in Great Britain 2023
- Success measurement metrics in email marketing worldwide 2019
- Role of newsletters in marketing strategies in the U.S. 2021
- Important revenue sources for business growth according to CMOs worldwide 2018
- Average bounce rate of marketing e-mails in Germany 2014, by industry
- Goals of content marketing worldwide 2022
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Statistics
- E-mail message types used to achieve email campaign goals in the UK 2021
- Commonly used e-mail marketing metrics worldwide in 2018
- U.S. SMBs: e-mail marketing adoption 2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. SMBs: e-mail marketing outsourcing 2016
- E-mail marketing expenditure in Germany 2008-2019
- Number of companies using e-mail marketing in Germany 2008-2019
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Email marketing metrics used in the UK 2021
- Reasons for using email campaigns in digital marketing in the UK 2017
- Communication methods used by retailers in Great Britain 2023
- Success measurement metrics in email marketing worldwide 2019
- Role of newsletters in marketing strategies in the U.S. 2021
- Important revenue sources for business growth according to CMOs worldwide 2018
- Average bounce rate of marketing e-mails in Germany 2014, by industry
- Goals of content marketing worldwide 2022
UK DMA. (May 24, 2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 24, 2021. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. (2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary Objective of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA, Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/ (last visited May 08, 2024)
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/