Current and expected online spend share in Latin America 2023, by country
In the 2023 study encompassing Latin American countries, Mexico emerged as the sole nation poised for a slight decline in online expenditure over the ensuing decade. Meanwhile, Colombia led the online shopping trend, with two-thirds of total spending occurring digitally, whereas Argentina and Brazil boasted online expenditure shares of 62 percent and 60 percent, respectively. In Brazil, forecasts indicated a 12-percentage-point increase in these figures over the next ten years.