Leading challenges according to CMOs of for-profit companies in the U.S. 2023

Published by
J. G. Navarro,
Nov 8, 2023
As of August 2023, approximately 61 percent of chief marketing officers (CMOs) surveyed in the United States listed demonstrating the impact of marketing actions on financial outcomes among the challenges they faced by marketing leadership. Communicating the role of the brand in business decisions and focusing data and analytics on the most important marketing problems followed, mentioned by around 45 and 42 percent of respondents, respectively.

Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023

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Release date

October 2023

Region

United States

Survey time period

July and August 2023

Number of respondents

316 respondents

Special properties

among marketing leaders at for-profit U.S. companies, 95.6% of whom were VP-level and above

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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Statistics on " Marketing in the United States "

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Overview

7

Mobile

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Diversity, equity, and inclusion

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CMOs

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Challenges

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