U.S.: Consumers who bought meat substitutes or plant-based milk 2023

According to a survey carried out in the United States in June 2023, some 28 percent of respondents stated that they have purchased meat substitutes within the last six months. by comparison, approximately 34 percent of respondents have stated that they have purchased plant-based milk alternatives within the last half a year.

Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023

Characteristic	Bought meat substitute for the very first time	Bought non-animal alternative to cow's milk for the very first time
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Release date

August 2023

More information

Region

United States

Survey time period

June 20 to 29, 2023

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"

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