Motivations for clicking on social media ads Singapore 2023, by gender
Rakuten Insight in July 2023, around 61 percent of the female respondents and 60 percent of the male respondents in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. Meanwhile, eight percent of respondents from both genders had never clicked on any advertisements.
According to a survey on social media advertising conducted by