About six in ten French companies invested in platform systems to benefit from customer data, a survey from 2022 revealed. Approximately 59 percent of surveyed B2C professionals stated their companies invested in customer data platforms, while customer relationship management systems (CRM) were slightly less relevant, with 57 percent of answers.
Platform systems B2C brands invest in to exploit customer data in France in 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you New e-commerce technologies in France
Overview
6
- Premium Statistic Main digital commerce channels B2C companies invested in in France 2022
- Premium Statistic E-commerce software market revenue in France 2016-2028
- Premium Statistic E-commerce tech services startups based in France 2023, by brand valuation
- Premium Statistic Platform systems brands invest in to exploit customer data in France 2022
- Premium Statistic Headless commerce perceived benefits 2022, by country
- Premium Statistic Payment types accepted by all e-commerce vendors in France in 2022 and 2024
Artificial intelligence (AI)
4
- Premium Statistic Number of artificial intelligence (AI) startups in France 2023, by sector
- Premium Statistic Most-used AI technology by retail enterprises in France 2021, by type
- Premium Statistic Retail enterprises using AI for marketing and sales in France 2021, by business size
- Premium Statistic Willingness to trust and accept AI systems in selected countries 2022
Metaverse and VR/AR
7
- Premium Statistic Consumers interested in shopping on the metaverse in France 2022
- Premium Statistic Consumers interested in shopping on the metaverse in France 2022, by generation
- Premium Statistic Favorite product categories consumers would buy on the metaverse in France 2022
- Premium Statistic Opinions of shoppers about virtual reality (VR) in France 2022, by age
- Premium Statistic Online shoppers using virtual try-ons 2022, by select countries
- Premium Statistic Share of consumers considering AR relevant in purchase decisions 2022, by country
- Premium Statistic Online shopping: wish for virtual/augmented reality 2023, by country
Consumer trends
8
- Premium Statistic Most wanted e-commerce innovations in France 2023, by generation
- Premium Statistic Most wanted e-commerce innovations in France 2023, by gender
- Premium Statistic Consumer trust in online retailers to protect their personal data in France 2022
- Premium Statistic Consumers readiness to purchase NFT in France 2022
- Premium Statistic Consumers not willing to use smart lockers 2022, by country
- Premium Statistic Consumer trust in merchants' ability to prevent e-commerce fraud 2021, by country
- Premium Statistic Consumers distrust for voice payments in France 2022
- Premium Statistic Consumers distrust for facial-recognition payments in France 2022
Further Content: You might find this interesting as well
Twilio. (May 14, 2023). Platform systems B2C brands invest in to exploit customer data in France in 2022 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. "Platform systems B2C brands invest in to exploit customer data in France in 2022." Chart. May 14, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. (2023). Platform systems B2C brands invest in to exploit customer data in France in 2022. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. "Platform Systems B2c Brands Invest in to Exploit Customer Data in France in 2022." Statista, Statista Inc., 14 May 2023, https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio, Platform systems B2C brands invest in to exploit customer data in France in 2022 Statista, https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/ (last visited May 16, 2024)
Platform systems B2C brands invest in to exploit customer data in France in 2022 [Graph], Twilio, May 14, 2023. [Online]. Available: https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/