A 2022 research revealed that 93 percent of respondents worldwide were willing to trade their personal and preference information in exchange for discounts and coupons. For nine out of 10 respondents, loyalty rewards were the motivation to share their personal data. The opportunity for early or exclusive access to products and services was also a common reason for global consumers to share personal or preference data.
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022
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Other statistics that may interest you U.S. consumers and cyber crime
Overview
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- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Concern about digital privacy in the U.S. 2021-2022
- Premium Statistic Global share of consumers trading personal data for rewards November 2022
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Incidents and data breaches
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- Basic Statistic Annual amount of financial damage caused by reported cybercrime in U.S. 2001-2023
- Basic Statistic Leading cybercrime victim losses U.S. 2023, by type of crime
- Basic Statistic Financial losses in cyber crime in the U.S. 2023, by state
- Premium Statistic Average cost per data breach in the United States 2006-2023
- Basic Statistic Number of data compromises and impacted individuals in U.S. 2005-2023
- Basic Statistic U.S. major data compromises 2023, by number of victims
- Basic Statistic U.S. number of cyber attacks leading to data violation 2020-2023, by type
- Basic Statistic Private data violation incidents in the U.S. 2020-2023, by industry
Consumer behavior
7
- Basic Statistic Crime worries in the United States 2022
- Premium Statistic U.S. consumers trading personal data for online services 2021
- Basic Statistic U.S. consumers preferring not to trade data for online services 2021, by type
- Premium Statistic Global consumers sharing personal data for better service November 2022, by data type
- Basic Statistic Global consumers using digital data protection tools November 2022, by type
- Premium Statistic Global concerns regarding passwords 2022, by country
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
Awareness and prevention
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- Premium Statistic VPN usage in the U.S. 2019-2022, by location
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- Premium Statistic Most important reasons for using a VPN in the United States 2023
- Premium Statistic Password storage habits in the U.S. 2022
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Privacy and social media
6
- Basic Statistic U.S. social media users who think their accounts have been hacked 2022
- Premium Statistic U.S. social media users on platforms protecting their privacy and data 2020-2022
- Basic Statistic U.S. social media users on Facebook protecting their data 2022. by generation
- Premium Statistic U.S. social media users on apps they trust the least 2021
- Premium Statistic U.S. social media users on apps they trust the most 2021
- Premium Statistic U.S. social media users password habits 2022
Privacy regulations
8
- Basic Statistic U.S. signed consumer privacy laws 2024, by state
- Basic Statistic Monthly number of CCPA filings 2020-2023
- Basic Statistic Cumulative number of CCPA filings 2020-2023, by industry
- Premium Statistic Global consumers on data privacy priorities effective to build trust 2022
- Premium Statistic CCPA readiness among U.S. companies Q4 2022, by company size
- Premium Statistic CCPA readiness among U.S. companies Q4 2022, by company type
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Further Content: You might find this interesting as well
MarketingCharts, & Marigold. (January 18, 2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, und Marigold. "Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022." Chart. January 18, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, Marigold. (2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, and Marigold. "Share of Consumers Worldwide Willing to Trade Personal Information in Return for a Reward as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts & Marigold, Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 Statista, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/ (last visited April 29, 2024)
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph], MarketingCharts, & Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/