Frequency of using Pluto TV in the U.S. 2022, by generation
In the U.S., generations Z and X were most likely to watch Pluto TV on a daily basis, according to a survey conducted in November 2022, with 12 percent and 11 percent of respondents in these generations stating to do so. Meanwhile, millenials followed closely with 10 percent of daily users. By contrast, baby boomers were least likely to use this streaming option on a daily basis.