Ecommerce market penetration rate by segment in Ghana 2022
From the different segments, Electronics leads the ranking for penetration rate in the eCommerce market with 19.2 percent. Electronics is followed by Fashion (18 percent), Toys, Hobby & DIY (16 percent), and Media (14 percent). With a difference of 1.2 percent, Electronics is recording a higher penetration rate in the eCommerce market than Fashion. In contrast, Food is trailing the ranking with 6.7 percent, recording a difference of 12.5 percent to Electronics.