In the United Kingdom (UK), millennial shoppers were the group purchasing clothing and shoes the most online. A total 69 percent of millennials, aged 27 to 42, reported shopping mostly online for clothes and shoes in the 2nd quarter of 2023. Gen Z shoppers followed, with 47 percent mostly shopping online for their apparel.
Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts
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Other statistics that may interest you Fashion e-commerce in the United Kingdom (UK)
Overview
4
- Premium Statistic Revenue of the fashion industry in the UK 2020-2029
- Premium Statistic Fashion e-commerce market size in the UK 2023-2030
- Premium Statistic Online share of textile & apparel retail sales in Great Britain 2020-2023
- Basic Statistic Internet clothing retail sales value: monthly index in Great Britain 2018-2023
Segments
4
- Premium Statistic Fashion e-commerce revenue in the United Kingdom 2017-2028, by segment
- Premium Statistic Fashion retail e-commerce ARPU in the United Kingdom 2021-2029, by segment
- Premium Statistic Most competitive footwear-related keywords online in the UK 2023
- Premium Statistic Emerging keywords for footwear products in the UK 2023, by search volume
Retailers and brands
5
- Premium Statistic United Kingdom: Top 10 fashion online stores 2022
- Premium Statistic Leading fashion & beauty apps in the United Kingdom (UK) 2023, by number of downloads
- Premium Statistic Leading fashion and apparel websites in the UK 2023, based on visit share
- Premium Statistic Leading fashion websites in the UK 2023, by share of voice
- Premium Statistic Leading websites in the luxury fashion sector in the UK 2023, by share of voice
Users
5
- Premium Statistic Fashion e-commerce users in the UK 2017-2028, by segment
- Premium Statistic Fashion e-commerce user penetration in the United Kingdom 2021-2029
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by age
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by gender
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by device
Consumption
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- Premium Statistic Share of shoppers buying apparel mostly online in the UK 2023, by generation
- Premium Statistic Share of shoppers buying clothing and shoes online in the UK 2023, by gender
- Premium Statistic Share of shoppers buying apparel online monthly in the UK 2023, by generation
- Basic Statistic Share of shoppers buying apparel online monthly in the UK 2023, by gender
- Premium Statistic Frequency of online purchases of fashion items in the UK 2022
Brand awareness
7
- Premium Statistic ASOS brand profile in the UK 2023
- Premium Statistic Boohoo brand profile in the UK 2023
- Premium Statistic SHEIN brand profile in the UK 2023
- Premium Statistic JD Sports brand profile in the UK 2023
- Premium Statistic Next brand profile in the UK 2023
- Premium Statistic Marks & Spencer brand profile in the UK 2023
- Premium Statistic Primark brand profile in the UK 2023
Further Content: You might find this interesting as well
Klarna. (July 1, 2023). Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. "Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts." Chart. July 1, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. (2023). Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. "Share of Shoppers Buying Clothing and Shoes Mostly Online in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna, Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/ (last visited May 11, 2024)
Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph], Klarna, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/