E-commerce as share of total sales in Colombia 2019-2022, by month
In 2020, the COVID-19 outbreak in Colombia skyrocketed the share of e-commerce sales. In July of that year, e-commerce represented approximately 7.5 percent of all sales in the South American country, a significant increase from 1.7 percent in March before the pandemic. Although this percentage declined as Colombia overcame the crisis, the share of online sales remained above pre-pandemic levels.