During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 37 percent of respondents stated that their organizations reduced reliance on keyword blocking to improve brand suitability in their video advertising activities. The most often mentioned step was exploring technology solutions, named by 46 percent of interviewees.
Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021
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Metrics
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Forrester Research. (December 20, 2021). Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. "Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021." Chart. December 20, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. (2021). Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. "Steps Undertaken by Marketers to Improve Brand Suitability Strategies in Video Advertising in The United Kingdom and in The United States as of August 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research, Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 Statista, https://www.statista.com/statistics/1288086/improve-brand-suitability/ (last visited May 15, 2024)
Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 [Graph], Forrester Research, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/1288086/improve-brand-suitability/