Unique visitor count of Smithsonian Institution's websites in the U.S. 2017-2023
The number of unique visitors to the Smithsonian Institution's websites increased by 0.8 percent in 2023 over the previous fiscal year but remained below the peak of nearly 206 million visits reported in 2021. In the fiscal year ending September 30, 2023, the combined number of visits across all Smithsonian websites totaled roughly 169.6 million.