Leading reasons to pay for SVOD in China 2021
Rakuten Insight in May 2021, about 45 percent of respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). The survey also found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
According to a Chinese consumer survey conducted by