According to a survey among affluent Millennials in Vietnam, around 75 percent of respondents stated that the main driver for consuming premium products and services was to make them feel secure about the product's quality. The answers were split into self-esteem drivers and perceptional drivers.
Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019
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Intage. (December 10, 2019). Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/
Intage. "Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019." Chart. December 10, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/
Intage. (2019). Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/
Intage. "Drivers for Consuming Premium Goods and Services among Affluent Millennials in Vietnam in 2019." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/
Intage, Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019 Statista, https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/ (last visited May 11, 2024)
Drivers for consuming premium goods and services among affluent Millennials in Vietnam in 2019 [Graph], Intage, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/1110489/vietnam-drivers-premium-goods-services-consumption/