According to a survey among premium Millennial shoppers, the leading perception criteria for premium products and services was superior customer experience for 65 percent of the respondents. This survey indicated that affluent Millennials earned on average 24 million Vietnamese dong per month.
Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019
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Intage. (November 15, 2019). Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/
Intage. "Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019." Chart. November 15, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/
Intage. (2019). Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/
Intage. "Main Perception Criteria for Premium Products and Services among Affluent Millennials in Vietnam in 2019." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/
Intage, Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019 Statista, https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/ (last visited May 11, 2024)
Main perception criteria for premium products and services among affluent Millennials in Vietnam in 2019 [Graph], Intage, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1110382/vietnam-major-criteria-for-premium-products-and-services/