In 2022, Suavitel was the leading home care brand in Latin America with 197 million Consumer Reach Points (CRPs), followed by Omo with 191 million CRPs. Ala, Downy, and Bombril completed the Latin American top five home care brands for that year. Sapolio was the
Leading home care brands in Latin America in 2022 (in million Consumer Reach Points)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Mexico: most chosen home care brands 2022, based on Consumer Reach Points
- Premium Statistic Bolivia: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Ecuador: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Peru: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Chile: most popular home care brands 2021
- Premium Statistic Argentina: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Brazil: most popular home care brands 2021
- Premium Statistic Leading home care brands' household penetration rate in the UK 2022
- Premium Statistic Brazil: tools & items used for cleaning the interior of the house 2019
About the region
10
- Premium Statistic Latin America: import value of cleaning products 2022, by country
- Premium Statistic Latin America: net sales of Colgate-Palmolive's personal and home care segment 2022
- Basic Statistic Latin America & the Caribbean: highest internet penetration rates 2023, by region
- Premium Statistic E-commerce penetration rate in Latin America 2023, by country
- Premium Statistic Latin America: most chosen FMCG brands 2020
- Premium Statistic Latin America: most chosen dairy brands 2020
- Basic Statistic Black Friday e-commerce growth in Latin America 2019, by country
- Basic Statistic First-time buyers planning to keep buying online in Latin America 2020, by country
- Basic Statistic E-commerce revenue growth due to COVID-19 in Latin America 2020
- Basic Statistic Smartphone penetration in Latin America 2019, by country
Selected statistics
2
Other regions
10
- Premium Statistic Most chosen homecare brands in the United Kingdom (UK) 2022, by consumer reach points
- Premium Statistic Rolls / packages of Bounty paper towels used in the U.S. 2020
- Premium Statistic Leading home care brands' household penetration rate in Greece 2022
- Premium Statistic Criteria for selecting a vacuum cleaner in Poland 2018
- Premium Statistic Most preferred domestic household chemicals brands in China 2019
- Premium Statistic Brazil: tools & items used for cleaning the interior of the house 2019, by gender
- Premium Statistic Market share of the main brands of ecological liquid detergents in France 2019
- Basic Statistic Colombia: household cleaning products sales growth due to COVID-19 February 2020
- Premium Statistic Visitors for which people spend the most time cleaning their home in Russia 2018
- Premium Statistic Changes in e-commerce penetration of non-food FMCG categories in Taiwan 2019-2020
Related statistics
10
- Premium Statistic Argentina: production volume of cleaners, detergents & bleach 2015-2022, by category
- Premium Statistic Argentina: production volume of cleaning products, detergents, and bleaches 2015-2022
- Premium Statistic Spain: most popular home care brands 2022, based on Consumer Reach Points
- Basic Statistic Bolivia: most purchased home care brands 2022, by buying frequency
- Premium Statistic Ecuador: most purchased home care brands 2022, by buying frequency
- Premium Statistic Colombia: monthly YoY growth of household cleaning product sales 2020-2023
- Premium Statistic Spain: leading home care brands 2022, based on household penetration rate
- Premium Statistic Peru: most purchased home care brands 2022, by buying frequency
- Premium Statistic Chile: most purchased home care brands 2021, by buying frequency
- Premium Statistic Colombia: most purchased home care brands 2022, by buying frequency
Further Content: You might find this interesting as well
Statistics
Kantar Worldpanel. (August 2, 2023). Leading home care brands in Latin America in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading home care brands in Latin America in 2022 (in million Consumer Reach Points)." Chart. August 2, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/
Kantar Worldpanel. (2023). Leading home care brands in Latin America in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Latin America in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/
Kantar Worldpanel, Leading home care brands in Latin America in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/ (last visited May 13, 2024)
Leading home care brands in Latin America in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1069382/most-popular-home-care-brands-latin-america-by-reach/