In 2022, Fairy was the home care brand with the highest penetration rate in Spain. The Procter & Gamble owned dish soap and detergent brand, Fairy, had 54.6 percent of Spanish households buying their brand. Other home care brands with a significant household penetration were Scottex, Kh7, Finish, Ariel, and Vileda.
Leading home care brands in Spain in 2022, by household penetration rate
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Tools, supplies & support options used when cleaning at home in Poland 2019
- Premium Statistic Tools, supplies & support options used when cleaning at home in Poland 2019, by age
- Premium Statistic Criteria for selecting a vacuum cleaner in Poland 2018
- Premium Statistic Most popular cleaning devices used besides a vacuum cleaner in Poland 2018
- Premium Statistic Sales of surface detergents in hyper and supermarkets Italy 2017-2018, by macro area
- Premium Statistic Sales value of window and multipurpose cleaners in Italy 2017-2018, by sales channel
- Premium Statistic Important all-purpose cleaner attributes worldwide 2015, by region
- Premium Statistic Household cleaning products: Sales value in the Netherlands 2014/15, by category
- Premium Statistic Most chosen home care brands in the Poland 2022, by consumer reach points
- Premium Statistic Revenue of the global household cleaners market from 2013 to 2026
About the region
9
- Premium Statistic Spain: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Leading food brands by penetration rate Spain 2018
- Premium Statistic Leading beverage brands in Spain 2021
- Premium Statistic Leading beverage brands by penetration rate in Spain in 2021
- Premium Statistic Leading FMCG brands' household penetration rate in Spain 2019
- Premium Statistic Leading FMCG brands in the Region of Valencia Spain 2014
- Premium Statistic Leading FMCG brands in Catalonia Spain 2014
- Premium Statistic Leading FMCG brands in the Community of Madrid Spain 2014
- Premium Statistic Leading fast moving consumer goods (FMCG) brands in Spain 2021, by consumer reach
Other regions
10
- Premium Statistic Leading home care brands' household penetration rate in the UK 2022
- Premium Statistic Retail sales of cleaning materials in Hungary 2015-2023
- Premium Statistic Leading home care brands' household penetration rate in Germany 2022
- Premium Statistic Leading home care brands' household penetration rate in Greece 2022
- Premium Statistic Leading home care brands' household penetration rate in Europe 2022
- Premium Statistic Leading home care brands' household penetration rate in Poland 2020-2022
- Premium Statistic Leading home care brands' household penetration rate in Ireland 2018
- Premium Statistic Leading home care brands' household penetration rate in Portugal 2018
- Premium Statistic Frequency use of cleaning help in Denmark 2017
- Basic Statistic Leading food brands' household penetration in the United States (U.S.) 2020
Related statistics
10
- Premium Statistic Preferred types of household detergents in Brazil 2018
- Premium Statistic Preferred types of household detergents in Brazil 2018, by gender
- Premium Statistic Spain: most popular health & beauty brands 2022, based on Consumer Reach Points
- Premium Statistic Spain: leading health & beauty brands 2022, based on household penetration rate
- Premium Statistic Brazil: person responsible for household cleaning 2019
- Basic Statistic Consumer spending on tools and equipment for garden use in Spain 2012-2022
- Premium Statistic Chile: most purchased home care brands 2021, by buying frequency
- Premium Statistic Colombia: most purchased home care brands 2022, by buying frequency
- Premium Statistic Peru: most popular home care brands 2022, based on Consumer Reach Points
- Premium Statistic Peru: most purchased home care brands 2022, by buying frequency
Further related statistics
10
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
- Enterprise and brand value of Shoppers Drug Mart in 2012
- John Lewis Partnership: number of employees in the United Kingdom (UK) 2009-2023
- John Lewis sales revenue in the United Kingdom (UK) 2009-2023
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Leading banks in the Middle East in 2023, by brand value
- Number of Hugo Boss stores worldwide in 2023, by region
- Hugo Boss - EBITDA 2005-2023
- AstraZeneca's revenue from top product Pulmicort 2006-2023
Further Content: You might find this interesting as well
Statistics
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
- Enterprise and brand value of Shoppers Drug Mart in 2012
- John Lewis Partnership: number of employees in the United Kingdom (UK) 2009-2023
- John Lewis sales revenue in the United Kingdom (UK) 2009-2023
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Leading banks in the Middle East in 2023, by brand value
- Number of Hugo Boss stores worldwide in 2023, by region
- Hugo Boss - EBITDA 2005-2023
- AstraZeneca's revenue from top product Pulmicort 2006-2023
Kantar Worldpanel. (August 7, 2023). Leading home care brands in Spain in 2022, by household penetration rate [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. "Leading home care brands in Spain in 2022, by household penetration rate." Chart. August 7, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. (2023). Leading home care brands in Spain in 2022, by household penetration rate. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. "Leading Home Care Brands in Spain in 2022, by Household Penetration Rate." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel, Leading home care brands in Spain in 2022, by household penetration rate Statista, https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/ (last visited May 04, 2024)
Leading home care brands in Spain in 2022, by household penetration rate [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/