Italy: most effective media for DTS advertising 2018
This graph shows the result of a survey about the most effective media for DTS (Drive-to-Store) advertising in Italy in 2018. According to data, mobile devices were considered to be the most successful media, pointed out by 62 percent of respondents, followed by social media with 60 percent. By contrast, only ten percent of interviewees believed that drive-to-store advertising on radio was effective.