Italy: desired insights regarding DTS measurement 2018
This graph shows the result of a survey about the desired insights regarding the measurement of DTS (Drive-to-Store) advertising in Italy in 2018. According to data, the largest group of respondents (36 percent) wished to count the number of in-store visits related to drive-to-store campaigns. Similarly, 24 percent of interviewees aimed to know the number of incremental in-store visits, whereas 20 percent would analyze the amount of revenues generated by the DTS advertising.