Most tourists visiting Denmark rent holiday houses near the coast or close to other nature surroundings. After holiday houses, hotels are the most popular accommodation type among visitors. To give more details, 30 percent of all visitors spent the night in one of the 652 hotels in Denmark in 2019. During that same year, the number of overnight stays in hotels exceeded 21 million, with July and August being especially busy months.
The leading hotel company in Denmark is Scandic. In comparison to other major hotel chains such as Nordic Choice Hotels and Radisson, Scandic both have the largest number of hotel rooms, and the highest net sales. In fact, Scandic is the largest hotel operator in the Nordics, with about 280 hotels in six different countries including Sweden, Norway and Finland.
Compared to other types of accommodation, hotels account for the highest revenues in Denmark. In 2019, hotels reached a revenue of nearly 16 billion Danish kroner, most of which was generated in the Capital Region of Denmark. While the revenue per available room of hotels in Copenhagen amounted to 63 euros in the beginning of 2020, it dropped significantly in the following months, and was down to 13 euros as of June 2020. Whether the hotel industry will continue growing in 2020, only time will tell.