Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowUlta Beauty’s role in the market
Between 2012 and 2023, the Ulta Beauty’s net sales mostly experienced steady growth, increasing from 2.22 billion to 11.2 billion U.S. dollars, while net income went from 172.5 million to 1.3 billion U.S. dollars. Thanks to its positive financial results, the company also appeared in a 2022 ranking of the leading 100 retailers in the United States.E-commerce and online presence
As of 2022, Ulta Beauty was also one of the leading beauty e-commerce in the United States, with online net sales amounting to about 2.1 billion U.S. dollars. Ulta Beauty’s online presence is indeed very strong, and as of October 2023, ulta.com registered almost 22 million monthly visits in the United States, making it the leading beauty retailer website in the country. Furthermore, in 2023, Ulta Beauty also gained second place as Gen Z’s favorite destination for in-store shopping, followed by Target and Amazon. In the same year, monthly visits to the retailer's stores experienced a general increase compared to the previous year.As the beauty industry keeps on growing, physical and online beauty retailers like Ulta Beauty can be expected to also continue thriving and to remain among the most visited shopping destinations by consumers.
