J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Marketing budget's share in companies' revenues in North America & Europe 2014-2023
Detailed statistics
Marketing automation market size worldwide 2023-2032
Detailed statistics
Marketing automation software market size worldwide 2022-2031
Consumer preference for TV product placement over commercial breaks in the U.S. 2023
Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023
Distribution of product placement spending in the U.S. 2021, by channel
Distribution of product placement spending in the United States in 2021, by channel
Share of marketers using product placement to raise TV reach in the U.S. 2021-2022
Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022
TV Azteca's product placement revenue 2014-2022
Product placement revenue generated by TV Azteca, S.A.B. de C.V. from 2014 to 2022 (in billion Mexican pesos)
Distribution of global product placement spending 2022, by region
Distribution of the product placement spending worldwide in 2022, by region
Channels with the fastest-growing spending on product placement worldwide 2021
Channels with the fastest-growing spending on product placement worldwide in 2021
Attittudes towards product placement in the UK 2023
Attittudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023
Product placement revenue worldwide 2021-2026
Product placement revenue worldwide from 2021 to 2026 (in billion U.S. dollars)
Social media product placement effectiveness in Italy 2022, by age
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group
TV and film product placement vs. TV commercial perception in the U.S. 2023
Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023
Product placement effectiveness at raising a brand's relevance in the U.S. 2022
Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022
Product placement effectiveness among non-ad-supported audiences in the U.S. 2022
Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022
Radio advertising product sectors ranked by spending in the UK 2022
Highest spending radio advertising product sectors in the United Kingdom (UK) in 2022 (in million GBP)
Advertising spending as a share of the gross domestic product (GDP) in Peru 2012-2023
Advertising spending as a percentage of the gross domestic product (GDP) in Peru from 2012 to 2023
Product placement revenue in the U.S. 2021-2026
Product placement revenue in the United States from 2021 to 2026 (in billion U.S. dollars)
Product placement's spending growth rate worldwide 2022
Growth rate of product placement spending worldwide in 2021 and 2022
Advertising expenses' share of GDP Japan 2014-2023
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023
Leading free TV embedded advertising categories in Chile 2023, by ad spend share
Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share
Advertising investments in relation to GDP in Germany 2012-2022
Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2022
Press advertising share in Russia 2022, by product category
Share of the press advertising budget in Russia in 2022, by product category
Outdoor advertising share in Russia 2022, by product category
Share of the out-of-home (OOH) advertising budget in Russia in 2022, by product category
Consumers shopping online due to TV or film product placement in the U.S. 2023
Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023
Consumers on brands' websites due to TV or film product placement in the U.S. 2023
Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023
Revenue share of product innovations in the advertising industry in Germany 2008-2022
Total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2022
Change in product placement spending in films worldwide 2020-2021
Change in product placement spending in films worldwide in 2020 and 2021
Channels with the fastest-growing spending on product placement in the U.S. 2021
Channels with the fastest-growing spending on product placement in the United States in 2021
Consumers finding video game product placements effective U.S. 2022, by category
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category
Ad spend growth in China 2023, by top product type
Annual advertising spending growth in China in 2023, by leading product category or sector
Global Nu Skin advertising spending 2014-2023
Advertising spending of Nu Skin worldwide from 2014 to 2023 (in million U.S. dollars)
TV advertising share in Russia H1 2022, by product category
Share of the TV advertising budget in Russia in 1st half 2022, by product category
Apparel brand placement value in Cobra Kai season five in the U.S. and the UK 2023
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars)
Innovator rate of the advertising industry in Germany 2008-2022
Innovator rate of the advertising industry in Germany from 2008 to 2022
Outdoor advertising revenue in the UK 2005-2023, by environment
Out-of-home (OOH) advertising revenue in the United Kingdom (UK) from 2005 to 2023, by environment (in million GBP)
Body care advertising spending in Germany 2023, by product category
Body care advertising spending in Germany in 1st half 2023, by product category (in million euros)
Advertising expenditure share in Kazakhstan 2022, by category
Distribution of advertising spending in Kazakhstan in 2022, by product category
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
GSK's advertising spending 2011-2023
GSK's advertising spending from 2011 to 2023 (in million British pounds)
Sanofi pharmaceutical segment revenues by product group 2023
Revenue of Sanofi's pharmaceutical segment by product group in 2023 (in million euros)
Advertising investments in Germany 1995-2023
Gross advertising investments in Germany from 1995 to 2023 (in billion euros)
Product placement revenue worldwide 2021, by medium
Product placement revenue in selected media worldwide in 2021 (in billion U.S. dollars)
Share of film's product placement revenue worldwide 2021, by distribution method
Share of the revenue of product placement in film worldwide in 2021, by distribution method
Consumers finding video game product placements effective worldwide 2022, by category
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category
Global size of product placement in film 2021, by distribution method
Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars)
TV ad spend share in India 2023, by product category
Television ad spend distribution across India in 2023, by product category
Advertisements and product placement in paid games in Poland 2023
When playing paid games, do you encounter advertisements or product placement in those games?
Share of people who find digital product placements unpleasant Japan 2022
Share of people who find digital product placements unpleasant in Japan as of May 2022
Aspects that make digital product placements attractive Japan 2022
Factors that make digital product placements attractive among people in Japan as of May 2022
Share of people who find digital product placements attractive Japan 2022
Share of people who find digital product placements attractive in Japan as of May 2022
TV advertising growth in Uzbekistan 2020, by product category
Year-over-year spending growth in TV advertising in Uzbekistan in 2020, by product category
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