Consumer Insights report
Based in San Bruno, California, YouTube is one of the leading social networks in the United Kingdom. The American online video platform was founded in 2005 before being bought by Google in 2006. YouTube users in the UK are from various demographic profiles, and many of them often get annoyed by advertising on the internet. There are, however, others who don’t mind ads if they’re getting free content in return. Music is an important interest among YouTube users in the UK, who normally use their smartphones to access the internet.
Check out valuable details about YouTube in the social networks market of the United Kingdom with our in-depth report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of YouTube users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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