Digital advertising in India

Statistics report about the digital advertising in India

Digital advertising in India

This report presents a range of statistics and insights about the digital advertising industry in India. Besides an overview of India's advertising market, a chapter each has been dedicated to trending digital advertising platforms followed by ad spend shares on channels and formats. The report ends by delving into influencer advertising practices and trends that have significantly impacted the industry.

Table of contents

Overview

5
  • Premium Statistic Value of the digital media market in India 2016-2025
  • Premium Statistic Market size of digital advertising industry in India 2016-2025
  • Basic Statistic Digital advertising revenue in India 2018-2026
  • Premium Statistic Share of direct and programmatic ad spends in digital ad industry India 2016-2024
  • Premium Statistic Digital ad spend in India 2022, by industry

Emerging advertising platforms

5
  • Premium Statistic Number of users reached by ads on select social media India 2023
  • Premium Statistic Short form video app ad revenue India 2022-2030
  • Premium Statistic Leading fantasy sports and gaming companies India FY 2021-2022, by ad spend
  • Premium Statistic Breakdown of revenue of Amazon India FY 2021-2022
  • Premium Statistic Breakdown of revenue of Myntra FY 2021-2022

Expenditure by channel

4
  • Premium Statistic Share of media ad spends in India 2016-2024, by channel
  • Premium Statistic Distribution of telecom ad expenditure in India 2022, by channel
  • Premium Statistic Distribution of FMCG advertising expenditure India by channel 2022
  • Premium Statistic Distribution of e-commerce ad expenditure in India 2022, by channel

Expenditure by format

4
  • Premium Statistic Share of digital ad spends India 2023, by format
  • Premium Statistic Distribution of FMCG digital advertising expenditure India 2022, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2022, by format
  • Premium Statistic Distribution of consumer durables digital ad expenditure in India 2022, by format

Influencer advertising

5
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
  • Premium Statistic Consumer attitudes towards influencers India 2022
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Cost per ad impression India 2022, by influencer tier

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