Social media usage in Mexico

Statistics report on Social media usage in Mexico

Social media usage in Mexico

This report presents insights on social media usage in Mexico, with an overview of networks’ penetration, benchmark, and usage. The paper analyzes the country's most popular social media platforms, such as Facebook, Instagram, TikTok, YouTube, messaging apps, and more. The last chapters bring information on the country’s industries of influence marketing and social media commerce.

Table of contents

Overview

6
  • Premium Statistic Latin America and Caribbean: social media reach 2023, by country
  • Premium Forecast Social media users in Mexico 2020-2029
  • Basic Statistic Mexico: social network penetration 2019-2028
  • Premium Statistic Mexico: social media users 2018-2028, by platform
  • Premium Statistic Leading social media platforms in Mexico 2023, by reach
  • Basic Statistic Favorite social media platforms in Mexico Q3 2023

Usage

8
  • Premium Forecast Most used social media platforms by type in Mexico 2023
  • Premium Forecast Most common social media activities in Mexico 2023
  • Premium Statistic Mexico: social media access 2022, by device
  • Premium Statistic Mexico: frequency of social media access 2022
  • Basic Statistic Mexico monthly time spent on select social apps 2023
  • Premium Statistic Leading social media usage reasons in Mexico 2023
  • Basic Statistic Mexico: types of social media accounts followed Q3 2023
  • Premium Statistic Social networks used for news in Mexico 2023

Facebook

5
  • Premium Forecast Facebook users in Mexico 2019-2028
  • Premium Statistic Facebook: online reach in Mexico 2018-2027
  • Premium Statistic Mexico: distribution of Facebook users 2024, by gender
  • Premium Statistic Mexico: Facebook user share 2024, by age group
  • Premium Statistic Reliance on Facebook as a news source in Mexico 2023, by age group

Instagram

5
  • Premium Forecast Instagram users in Mexico 2019-2028
  • Premium Statistic Mexico: Instagram user share 2024, by gender
  • Premium Statistic Mexico: Instagram user share 2024, by age group
  • Premium Statistic Mexico: leading Instagram influencers 2023, by number of followers
  • Premium Statistic Mexico: most followed Instagram beauty brand profiles 2023

TikTok

4
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Basic Statistic Mexico: TikTok app downloads as of Q3 2023
  • Basic Statistic Mexico: quarterly TikTok app revenue as of Q3 2023
  • Premium Statistic Leading TikTok influencers in Mexico 2022, by number of followers

YouTube

6
  • Premium Forecast Youtube users in Mexico 2017-2025
  • Basic Statistic YouTube penetration in selected Latin American countries 2023
  • Basic Statistic Leading YouTube search queries in Mexico 2023
  • Premium Statistic Mexico: most viewed YouTube channels 2023
  • Premium Statistic Mexico: leading YouTube channels 2023, by number of subscribers
  • Premium Statistic YouTube: most watched music videos from Mexican artists 2023

Messaging apps

7
  • Premium Forecast Most used messenger by brand in Mexico 2023
  • Premium Statistic Mexico: leading messenger app users 2023, by age group
  • Premium Statistic Mexico: leading messenger app users 2023, by gender
  • Premium Statistic Mexico: leading messenger app users 2023, by urbanity
  • Premium Statistic Mexico: number of Messenger users 2020-2024
  • Premium Forecast WhatsApp users in Mexico 2020-2029
  • Premium Statistic WhatsApp usage for news in Mexico 2023, by age group

Other platforms

5
  • Premium Forecast Number of LinkedIn users in Mexico 2019-2028
  • Premium Statistic Mexico: LinkedIn user share 2024, by age group
  • Premium Forecast Pinterest users in Mexico 2019-2028
  • Premium Forecast Snapchat users in Mexico 2019-2028
  • Premium Forecast Twitter users in Mexico 2019-2028

Influence marketing

6
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2027, by market
  • Premium Forecast Influencer / content creators follower in Mexico in 2023
  • Premium Forecast Influencer / content creators followed by type in Mexico in 2023
  • Premium Forecast Most popular influencer genres in Mexico 2023
  • Premium Statistic Number of supernova creators in Mexico 2022, by platform
  • Basic Statistic Mexico: share of consumers that purchased based on influencer recommendations 2022

Social commerce

6
  • Premium Statistic Main channels of new brand discovery Mexico Q3 2022
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country
  • Premium Statistic Social commerce adoption in Mexico 2022
  • Premium Statistic Leading social networks for shopping in Mexico 2022
  • Premium Statistic Main barriers to social media purchases in Mexico 2022
  • Premium Statistic Main categories purchased via social networks in Mexico 2022

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