Online shopping in Italy

Statistics report on online shopping in Italy

Online shopping in Italy

This report provides statistical information about online shopping in Italy. It presents a general market overview, as well as information on users. Moreover, the report investigates the buying process, from pre-purchase behavior to payment and delivery preferences. The last chapter focuses on latest trend of live commerce.

Table of contents

Overview

7
  • Premium Forecast Number of users of e-commerce in Italy 2020-2029
  • Premium Statistic Leading online purchase categories in Italy 2022, by market share
  • Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
  • Premium Statistic Monthly online retail sales index in Italy 2021-2023
  • Premium Statistic Average online order value in Italy 2020-2022
  • Premium Statistic Average online shopper spend in Italy Q3 2021-Q3 2023
  • Premium Statistic Online cart abandonment rate in Italy 2023, by device

Pre-purchase behavior

5
  • Premium Forecast Online vs. offline product research by category in Italy 2022
  • Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
  • Premium Forecast Sources of inspiration for new products in Italy 2023
  • Premium Statistic Reason to use price comparison websites in Italy 2022
  • Premium Statistic Online platforms used to compare prices for shopping in Italy 2023

Online purchases

8
  • Basic Statistic Shopping channel preference among Italian consumers Q2 2023
  • Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
  • Premium Statistic Goods purchased online in Italy 2022, by category
  • Premium Statistic Distribution of online purchases of consumer electronics in Italy 2022, by frequency
  • Premium Statistic Distribution of online purchases of fashion products in Italy 2022, by frequency
  • Premium Statistic Frequency of online purchases of beauty products in Italy 2022
  • Premium Statistic Distribution of online purchases of shoes in Italy 2022, by frequency
  • Premium Statistic Distribution of online purchases of grocery products in Italy 2022, by frequency

Payment and delivery

6
  • Premium Forecast Most common online payments by type in Italy 2023
  • Premium Statistic Most used e-commerce payment methods in Italy 2017-2023, with 2027 forecast
  • Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
  • Premium Forecast Most returned online purchases by category in Italy 2023
  • Premium Statistic Importance of free return when shopping online in Italy 2017-2022
  • Premium Statistic Importance of home pick-up return when shopping online in Italy 2017-2022

Spotlight: live commerce

4
  • Premium Statistic Leading social networks for shopping in Italy 2023, by generation
  • Premium Statistic Level of familiarity with live shopping in Italy 2023
  • Premium Statistic Reasons and barriers to attend a live shopping session in Italy 2023
  • Premium Statistic Product categories online shoppers would purchase via live shopping in Italy 2023

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