Beauty, Health, Personal & Household Care eCommerce: market data & analysis

Market Insights report

Beauty, Health, Personal & Household Care eCommerce: market data & analysis

Beauty, Health, Personal & Household Care eCommece generates global revenues of US$377.1 billion in 2023. Personal Care accounts for 54% of this revenue. In this report we take a look at three dominating regional markets, the United States, China and Europe, that together represent around 73% of the world market.

What's included?

  • All relevant Beauty, Health, Personal & Household Care eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: U.S., China, Germany, UK, France, Spain, Italy and Europe as a region
  • Key players and shop analysis
  • Trends and market developments


Table of contents

The report covers Beauty, Health, Personal & Household Care eCommerce which contains medical, pharmaceutical and cosmetic products as well as various household cleanig detergents and specialty products which are sold via a digital channel, e.g., desktop computer or mobile device, to an end user. Users represent the people who bought at least one item from these product categories in the last 12 months. Well-known online shops for Beauty, Health, Personal & Household Care are DocMorris, Tesco, and Sephora.
Offline sales, sales from customer-to-customer (resale), for example on marketplaces like ebay, or from business-to-business are not included.

The market segmentBeauty, Health, Personal & Household Care is split into the following sub-segments: Personal Care, Health Care, Beauty Care, and Household Care.


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